In answer to your last question, no one reads NME anymore. Most of music culture realised long ago that NME is a completely irrelevant cultural dinosaur, erroneously still convinced that it is the sole source of musical wisdom when it was overtaken years ago by the internet. It’s only the writers of NME (who write like a bunch of surly teenage boys, you are quite right) who still believe that their pronouncements are the ultimate in underground cred. Because really, considering the unholy power NME has inexplicably been able to wield across the industry and especially other critics if not punters themselves (especially focusing on their propensity for ruining young bands by hyping them to the heavens and then tearing them to shreds once they hit the mainstream wholly due to goddamn freakin’ NME), the magazine ain’t underground in the slightest anymore. It is the Establishment.